Telling the Territory with creative products that highlight the beauty and excellence of the Land of Trulli, enhancing its lesser-known landscapes and stories.
Explòrea creates territorial marketing products in this way, taking inspiration from local culture and heritage. Products dedicated both to operators in the tourism sector and to those who visit and love Puglia.
##Territorial marketing
Among the territorial marketing tools for the promotion of the Territory, Explòrea has:
- ** Alberobello.com **, the major tourist information portal of Alberobello and the land of the Trulli.
- ** Paper maps with an eagle's flight **, entirely hand-drawn, printed in high circulation, and distributed throughout the territory in a capillary manner. These are the most used tourist maps of the area.
- ** Alberobello ** and surroundings
- ** Locorotondo ** and surroundings
- ** Monopoli ** and surroundings
- ** Polignano a mare ** and surroundings
- ** Digital map of the Land of the Trulli **, available for free on the Alberobello.com portal **
** Tourist merchandising **
The promotion of the Territory through gamification, a series of products dedicated to children and families to make known the characteristic elements of Puglia:
- ** Game of the Goose among the Trulli **
- ** Merchant at the Trulli fair **
- ** Trulliland Activity book ** (on pre-order now)
- ** Pinnacle a memory game ** (on pre-order now)
** Guided tours **
Telling the territory also directly, through precise tourist guides, based on in-depth historical research and local knowledge of the places.
The promotion of the territory in its purest form, that is told in person.
Tourist guides are available in Italian, English, and German.