Curiosity

A virtual voyage to Alberobello with Nutella

This 2020, some have had to postpone their desire to visit Alberobello . ENIT, the National Tourism Agency together with the Ferrero , with the Nutella® brand, take you around Italy virtually.

From 12 October in fact, on all supermarket shelves it will be possible to find the beloved jars of Nutella® in the special “Ti Amo Italia” edition. Thirty colorful Nutella® jars, one of which is dedicated to the trulli of Alberobello .

By framing a QR code on the jar, you will find yourself, thanks to virtual reality, among the trulli of Alberobello . Furthermore, on the dedicated digital platform, virtual tourists will be able to take quizzes concerning the Apulian territory, history and culture.

A nice idea to support the Italian tourism sector, and an excellent starting point for your future trip to Alberobello . Is there a better way to start your day, by waking up under the roof of a trullo and then having breakfast with Bread and Nutella ?

There is no shortage of initiatives

For example, the artisan bakery Profumi dal Ponte using the ductility of Nutella, is proposing new creative recipes that combine bread with the most popular hazelnut cream...

like bread with Nutella, honey and chocolate chips...

Pane alla Nutella

Or pinse with cream, currant and peach ...

Pinsa alla Nutella

Would you have ever thought that? Pinsa alla Nutella binds very well with a very fresh fiordilatte!

Pinsa alla Nutella

Here is the list of the places on the jars, which have been chosen to promote Italian beauties:

Abruzzo: Gran Sasso;

Basilicata: Matera;

Calabria: Arco Magno of San Nicola Arcella;

Campania: Faraglioni of Capri;

Emilia Romagna: Porticoes of Bologna;

Friuli Venezia Giulia: Savorgnano Vineyard - Fusine Lake;

Lazio: Civita di Bagnoregio - Monte Circeo - Via Appia Antica;

Liguria: Cinque Terre 9;

Lombardy: Lake Como;

Marche: Hills of San Severino;

Molise: Waterfalls of Santa Maria del Molise;

Piedmont: Langhe - Monte Rosa - Lake Maggiore;

Puglia: Alberobello - Roca Vecchia (with the Grotta della Poesia);

Sardinia: Maddalena Archipelago - Su Nuraxi di Barumini;

Sicily: Scala dei Turchi - Stromboli;

Tuscany: Val d’Orcia;

Trentino Alto Adige: Adamello Brenta Park - Lake Braies;

Umbria: Plans of Castelluccio;

Aosta Valley: Gran Paradiso;

Veneto: Venice - Burano.